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Prerona Basu

@HelloPrerona

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“Writes about marketing, ai, business on X.”

7 articles in the database162K total views908 followers
MarketingAIBusiness

Articles

Marketing

GPT-6 Astra should be illegal for Sales

If you want more pipeline, but: ↳ ChatGPT hands you ICP lists while 40 threads sit unanswered in your inbox. ↳ You open your outreach dashboard, look at the reply rate, and close it without changing

Prerona Basu avatarPrerona Basu@HelloPrerona
Marketing
5 min read·Sep 11·91K views
Marketing

Steal your Competitors’ Leads with Fable 5.1

Ok I hear you. You want your sales team to have more demos on the calendar. But right now: ↳ You’re not really sure where your next customers are going to come from. ↳ Your database is full of

Prerona Basu avatarPrerona Basu@HelloPrerona
Marketing
7 min read·Sep 16·43K views
Marketing

Jev for GTM: Full 10-Step Roadmap to Build Smarter Sales Decisions (from Scratch)

If you've so much as opened X last week, you've probably been flooded by posts about Jev. It's a new kind of AI that's going viral, and with so much content doing the rounds, I thought it'd make sense

Prerona Basu avatarPrerona Basu@HelloPrerona
Marketing
6 min read·Sep 22·17K views
AI

I sent 500 cold linkedIn messages using GPT-6 Astra (for free)

You already have GPT-6 Astra. But you're probably using it to write posts and clean up emails. We’ve used it to send 500 cold LinkedIn messages that people actually replied to, personalised off each

Prerona Basu avatarPrerona Basu@HelloPrerona
AI
2 min read·Sep 18·4.6K views
Marketing

How to automate lead gen and book demos with Opus 5.5 (Full Course)

i'm going to walk you through the lead gen setup i run with AI agents, from the hands-off version to the full Claude build on Opus 5.5, step by step... because outbound changed shape a while ago, and

Prerona Basu avatarPrerona Basu@HelloPrerona
Marketing
11 min read·Sep 30·3.1K views
AI

How Claude MCP Finds Buyers and Book Demos on LinkedIn

I don't know about you. But from August to December my mind is in festive mode and I try all that I can to do less work. Who am I kidding. I'm like that all year round. Now if you're like me. Or at

Prerona Basu avatarPrerona Basu@HelloPrerona
AI
3 min read·Sep 3·1.9K views
Business

How small sales teams use Fable 5.1 to Book Meetings

Almost every day someone asks me "Prerona, now that you're so successful, been featured in Forbes 40 under 40, made millions of dollars…how do you stay so humble?" The answer is simple. No one asks

Prerona Basu avatarPrerona Basu@HelloPrerona
Business
6 min read·Sep 4·907 views